STANLEY 1913 CASE STUDY
Creative Direction | Design Thinking | Persona Building | Photography | Graphic Design
This initiative was driven by my positive experience at Stanley 1913 as a contract graphic designer and my genuine appreciation for their products.
THE CHALLENGE
To encourage the Free Spirit Persona to purchase the lavender Iceflow™ Flip Straw Tumbler
RESPONSIBILITES
Creative Director, Project Manager, Photographer, and Graphic Designer
PROCESS
Drawing inspiration from observations and information gathered during my time at Stanley—I came up with the Free Spirit Persona. Utilizing this persona, I developed a brief and organized a photoshoot. I selected a location, contacted a model, and shot the photos. Then, I curated and edited the images using Adobe Lightroom and designed the email campaign in Figma.
SOLUTION
A strategic email campaign targeted towards a specific persona that boosts sales of the lavender Iceflow™ Flip Straw Tumbler.
PERSONA
BRIEF
PHOTOGRAPHY
EMAIL CAMPAIGN DESIGN